Day 45 of 90: Half Time! The Reflection

Julian Hosp
7 min readJul 13, 2024

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The first 45 days of the 90-Day Comeback Challenge are over, and today we reflect on this first half. We talk about the good and the bad, what we could have done better and what we did well, and what the next 45 days will look like.

In the video you will find my personal reflection, which I have summarized below. You can also find the summary of each individual day below.

Review of the First 45 Days

The Dramatic and Bad

Crypto had a really bad phase during these 45 days. Prices partly dropped by 25%, and sentiment was negative. This also affected our results. Although we gained in coins, sign-ups, and growth, the financial figures declined due to market conditions. We looked for solutions to tackle these challenges.

Another major issue was regulatory and legal compliance. We had to reactivate inactive customers and restart KYC processes. This was not only time-consuming but also a significant burden on our teams.

The Good

The team has done an exceptional job over the last 45 days. We launched a new coin almost every day, introduced the Custom Bundles, and rolled out a new onramp. Our app was improved, and the portfolio was diversified. The discipline and focus of the team were impressive, and our internal processes became more efficient.

I am particularly proud of the collaboration and dedication of the entire team. The energy and commitment were inspiring. We had a great start and successfully implemented many important projects.

Analysis and Insights

What worked well and why? Our strategy of introducing a new coin every day was very successful. The Custom Bundles were well-received, and the new features in the app received positive feedback. Team collaboration was excellent, and efficiency improvements helped us complete projects faster.

Which strategies were successful? The focus on product development and the introduction of new services proved to be correct. The daily updates and transparency with customers built trust and generated positive feedback.

Which areas need improvement? The regulatory challenges and adjustments to legal requirements showed that we need to be more flexible and proactive in this area.

Plans for the Next 45 Days

For the second half of the challenge, we have set ambitious goals. No matter the crypto sentiment, we stay focused on further improving our products. Key projects include expanding our product portfolio, optimizing our internal processes, and strengthening our market position.

Adjustments and new strategies: Based on our previous experiences, we will adjust our strategy to become even more efficient. We will focus on profitable areas and reduce less profitable activities.

Key projects and initiatives: The introduction of new features in the app, the expansion of Custom Bundles, and the improvement of our compliance processes are the focus for the next 45 days.

Daily Summaries

Every single day of our 90-day Comeback Challenge counts, because whether it’s a quarter or a whole year — it’s always made up of individual days. We have therefore documented each day in detail.

Summary Part 1

Each day of the first 2 weeks of our 90-day comeback challenge is summarized here: https://julianhosp.com/2-week-review-90-day-challenge/

Summary Part 2

Each day of the second 2 weeks of our 90-day comeback challenge is summarized here: https://julianhosp.com/second-2-week-review-90-days/

Summary Part 3

With this we summarize the next 2 weeks of our 90-Day-Comeback Challenge — we are halfway through!

Day 33: About Grounding and Wings

On Day 33, I talked about how to ground children and at the same time let them soar. The balance between strict discipline and flexible freedom is crucial for education and personal growth.These principles can also be applied to managing employees to promote creativity and stability.

Here you can find the complete Day 33.

Day 34: Seeing to Believe or Believing to See?

On Day 34, I discussed the balance between realism and optimism as an entrepreneur and investor. 80% of decisions should be based on realistic assessments, while 20% should come from optimism and belief in the future. This balance is crucial for long-term success.

Here you can find the complete Day 34.

Day 35: Bad News — How to Deal with It?

On Day 35, we talked about how to deal with bad news. Getting straight to the point, explaining the “why,” and outlining the next steps are crucial. I shared examples from my own experience to show how to handle these difficult situations.

Here you can find the complete Day 35.

Day 36: Product Demo — Example Customizable Smart Bundles

On Day 36, I showed how to do a product demo and introduced our new feature of Customizable Smart Bundles. Useful marketing is key to success, and product demos are an effective way to convince customers. I shared a step-by-step guide for using and creating these bundles.

Here you can find the complete Day 36.

Day 37: Dealing with Resignations

On Day 37, I talked about how to deal with resignations. It is important to prepare for the fact that employees come and go and to develop strategies to manage such changes. This includes identifying the different types of employees and acting accordingly.

Here you can find the complete Day 37.

Day 38: Everything Crashes — What Now?!

On Day 38, I talked about dealing with market crashes and unexpected events. Focus on what you can control and accept the unpredictable. This philosophy helps not only in the crypto space but in life in general to be successful.

Here you can find the complete Day 38.

Day 39: Walk & Talk

On Day 39, I emphasized the importance of “Walk and Talks.” This method promotes good conversations, reflection, and physical activity. It is a valuable time without distractions that contributes to relaxation and inspiration.

Here you can find the complete Day 39.

Day 40: Chaos Day

On Day 40, I talked about dealing with chaotic days. It is important to be flexible and quickly adapt to unexpected events. Three important lessons help to stay organized and productive.

Here you can find the complete Day 40.

Day 41: From Skateboard to Scooter — The Next Steps for Your MVP

On Day 41, we talked about the development of an MVP. Test your product in the market, gather feedback, and continuously improve it. This iterative process helps to gradually improve the product and adapt it to market needs.

Here you can find the complete Day 41.

Day 42: Important Marketing Step

On Day 42, I talked about the importance of social proof in the marketing strategy. Feedback and reviews from the first users are crucial to build trust with potential new customers. It is important to collect this feedback and use it effectively to strengthen marketing campaigns.

Here you can find the complete Day 42.

Day 43: Doing Employee Evaluations Right

On Day 43, I talked about the employee evaluation process. A transparent and structured evaluation process helps measure and promote employee performance. Clear goals and regular feedback are essential.

Here you can find the complete Day 43.

Day 44: Creating Board Documents Correctly

On Day 44, I talked about creating board reports. These reports are important for internal and external communication and help keep the company on track. A good board report should include a clear review and preview for each department.

Here you can find the complete Day 44.

Kai, the Silent Listener

Hi, I’m Kai: the silent listener. I like to sneak into Julian’s meetings with the goal of listening for you and sharing the most important insights with you. Whether Julian is talking to the compliance team, the marketing team, the developers, or the lawyers… I always sneak in, especially when there is something to learn.

In the first 45 days of the 90-Day Comeback Challenge, I secretly sneaked into Julian’s office and picked up the most valuable tips and lessons. Here are my key insights:

  1. Discipline over motivation: Discipline is the key to long-term success. Small, continuous steps lead to great successes, even when motivation wanes.
  2. Teamwork and clear principles: A strong team is crucial. Integrity, extreme ownership, and customer orientation are some of the principles that make Julian’s team strong and successful.
  3. Value of personal relationships: The importance of time with family and important people cannot be overstated. These moments are priceless and contribute to personal and professional satisfaction.
  4. Balance between leader and manager: A good entrepreneur must understand and fulfill both the role of a leader and that of a manager. Inspiration and management must go hand in hand to achieve goals.
  5. Market crashes and unexpected events: Focus on what you can control and accept the unpredictable. This philosophy helps to stay calm and strategic in times of crisis.

Conclusion

The first 45 days of the 90-Day Comeback Challenge were intense and full of valuable experiences. We have made important progress, both in our products and our internal processes. Despite the challenges, especially in the crypto market and regulatory requirements, we were able to achieve significant successes. Our team has done an exceptional job, and the collaboration has been inspiring.

In the next 45 days, we will focus on implementing the insights gained and refining our strategies. We will strengthen the positive aspects of our work and specifically address the areas that have potential for improvement. It will be exciting to see how our efforts will pay off in the second half of the challenge.

Thank you for accompanying and supporting me on this journey. Together we can achieve great things!

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Julian Hosp
Julian Hosp

Written by Julian Hosp

CEO Cake Group, EU Blockchain Advisor, Angel Investor, Washington Bureau Speaker, 5x Bestselling Author, Ex-Pro-Athlete, Ex-Medical-Doc

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